Bring a Product Page to Life and Tell A Story

Throughout the ecommerce coaching I've beenin Aruba while partying on spring break. The chase
recieving through the Rich Jerk Organization, I'veleads to a shadowy, local branch of a global and
been told that a fresh way of doing something asancient cult that is running the Scottish Highlands
simple as a product description can set you apartfrom their lodge on the shores of Loch Ness.This
enough from your competitors that you mightcult knows the real identity of Nessie. They
find yourself developing a healthy niche presenceworship this "goddess of the abyss" and make
and then using this beach head for further launchsacrifices to her. Living human sacrifices.The
points to second, third, fourth, fifth, ad infinitum,missing girl has been sold for slaughter...The act of
different streams of income.I was warned not togetting creative with my product pages has now
just cut and paste product descriptions out ofcompelled me to tackle a parallel project: writing
suppliers catalogs and recycle it on my site. Ithe first Julian Bond Thriller called "Rousing
admit that in an interest to get a great variety ofLeviathan." I've created a companion website
products online, I have done just this on some ofdedicated to announcing the coming publication of
the pages. Now my task is to go back and addthis first novel -- my first independent novel since
the storyline to the product page.I had thoughtI wrote four novels for Gold Eagle Books in 98
about how I might make the product page99.Visit some of my pages and you'll encounter
something worth visiting and reading and I tookthe tactic at work. Visit the Julian Bond site and
that instruction literally.I told a story.Withread the first chapter of the upcoming novel.But
characters, using the product being sold in somewhen you need a compelling, interesting product
dangerous, action-packed setting, using thepage: tell a story. Feature the product for sale on
product the way Bond uses Q gadgets to saveyour page in the story, where the product
his button.An interesting thing started happeningactually plays a supporting role in the storyline of
the more I wrote more "vignettes" in the life andthe scene.Get creative and be ready to suddenly
world of Julian Ian Bond, private intelligence agent.explore other business possibilities as the result of
An "OVERstoryline" began to emerge. A commonthis exercise. You might end up writing a novel as
theme was appearing. Julian Bond was on awell.Gerald "Monty" Montgomery is the COO of
mission to find a teenage girl that had disappearedUniversal Exports and Holding Company, Inc.