| 1. Admit that Advertising Agencies are powerless | | | | promote |
| in showing images of | | | | damaging racial stereotypes on St Patrick's Day.7. |
| Irish people | | | | Ask for help when planning a St Patrick's Day |
| celebrate St Patrick's Day without a drink in their | | | | event. Introduce novel |
| hand.2. Believe that we need a power greater | | | | images of |
| than the Global Drinks Industry | | | | the Irish, in addition to the leprechaun with a |
| to overcome | | | | pipe.8. Make a list of all the ways to celebrate a |
| the stereotypes of Irish people drinking to | | | | St Patrick's Day our children |
| excess on St Patrick's Day3. Come to believe | | | | will |
| that using innovative ideas we will be able to | | | | remember fondly in the future.9. Make direct |
| celebrate St | | | | amends for the bad taste you exhibited on past |
| Patrick's Day without painting our face green, | | | | St |
| getting drunk and falling | | | | Patrick's Day by |
| over.4. Made fearless decision to look at how we | | | | declining gifts of Irish Whiskey socks.10. Continue |
| have used St Patrick's Day | | | | to take personal inventory of your St Patrick's |
| in the past, | | | | Day |
| as an excuse to buy and sell tacky | | | | wardrobe. Style hint |
| merchandise.5. Admitted to ourselves, and to | | | | - synthetic materials are suspect.11. Lead by |
| another human being the exact nature | | | | example in improving the image of St Patrick's |
| of how we | | | | Day through |
| decided it was a great idea to wear big hats in | | | | conscious |
| the shape of a pint of | | | | effort, starting this year.12. Awaken to the joys |
| Guinness on St | | | | of St Patrick's Day, and enjoy it with gusto and |
| Patrick's Day6. Are entirely ready to have a look | | | | good grace.Wishing you all a very Happy St |
| at why it's not the best idea to | | | | Patrick's Day on 17th March. |