| 1. Admit that Advertising Agencies are | | | | promote |
| powerless in showing images of | | | | damaging racial stereotypes on St |
| Irish people | | | | Patrick's Day.7. Ask for help when |
| celebrate St Patrick's Day without a | | | | planning a St Patrick's Day event. |
| drink in their hand.2. Believe that we | | | | Introduce novel |
| need a power greater than the Global | | | | images of |
| Drinks Industry | | | | the Irish, in addition to the |
| to overcome | | | | leprechaun with a pipe.8. Make a list of |
| the stereotypes of Irish people | | | | all the ways to celebrate a St Patrick's |
| drinking to excess on St Patrick's Day3. | | | | Day our children |
| Come to believe that using innovative | | | | will |
| ideas we will be able to | | | | remember fondly in the future.9. Make |
| celebrate St | | | | direct amends for the bad taste you |
| Patrick's Day without painting our face | | | | exhibited on past St |
| green, getting drunk and falling | | | | Patrick's Day by |
| over.4. Made fearless decision to look | | | | declining gifts of Irish Whiskey |
| at how we have used St Patrick's Day | | | | socks.10. Continue to take personal |
| in the past, | | | | inventory of your St Patrick's Day |
| as an excuse to buy and sell tacky | | | | wardrobe. Style hint |
| merchandise.5. Admitted to ourselves, | | | | - synthetic materials are suspect.11. |
| and to another human being the exact | | | | Lead by example in improving the image |
| nature | | | | of St Patrick's Day through |
| of how we | | | | conscious |
| decided it was a great idea to wear big | | | | effort, starting this year.12. Awaken |
| hats in the shape of a pint of | | | | to the joys of St Patrick's Day, and |
| Guinness on St | | | | enjoy it with gusto and |
| Patrick's Day6. Are entirely ready to | | | | good grace.Wishing you all a very Happy |
| have a look at why it's not the best | | | | St Patrick's Day on 17th March. |
| idea to | | | | |