| A Mega-Frame is like the ornate framing
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| | compassion
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| that surrounds a picture or painting. It
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| | - protection - relief - scientific -
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| encloses and defines information. Amateur
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| | respectThe above words represent values
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| and professional artists deeply
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| | embraced by most people in western
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| appreciate the value of framing: the
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| | worlld. They are anchors for the
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| right frames will enhance their pictures
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| | aspirations of our communities and few
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| - the wrong frames will devalue them.
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| | individuals would venture to challenge
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| Many an artist has created works that
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| | them. Each person will have his or her
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| have not become truly expressive or
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| | own personal interpretation of what they
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| beautiful until they have been enclosed
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| | mean, however, in all but a few cases,
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| in the right frame.Framing has a long and
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| | the feelings people associate with the
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| rich history. The Sophists of ancient
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| | words will be positive ones.Virtue
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| Greece were masterful framers and
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| | mega-frames educe unconscious acceptance
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| re-framers. Aristotle coined the word
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| | of the content in which they are wrapped.
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| "atechnoi" to describe it. One of
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| | They add immense power to your
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| ancient Rome's greatest orators, Cicero,
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| | presentation because most people embrace
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| elevated frames ("statis") to an art
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| | them as self-evident truths. Review the
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| form. His speeches are still studied by
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| | following opening sentences and notice
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| students of influence and
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| | how a strong virtue frame helps the
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| rhetoric.Mega-framing describes Strategic
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| | speaker evoke powerful emotional
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| or psychological framing and underpins
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| | responses to support her case:"This is
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| the art of managing perception. It takes
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| | not an issue about governments resuming
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| in the 'big picture' rather than detail.
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| | private land to subdivide and on-sell.
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| It may be an overarching theme that
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| | This is an issue about freedom. Freedom
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| enjoins or describes the detail in your
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| | from the greedy intentions of bureaucrats
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| presentation, or it may link all your
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| | who want to fund their grandiose projects
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| points to a lesson, a purpose or a
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| | by robbing you of your birthright;
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| moral.Mega-frames are powerful because
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| | freedom to live your life on a piece of
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| they allow you to enclose your message
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| | rural Australia without fear that the
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| within a framework of higher intentions,
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| | land of your labour can be snatched from
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| virtues or a big-picture concept
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| | you; freedom from the whims of fat-cats
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| generally understood or held to be true
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| | who live hundreds of miles away, never
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| by most people. This is termed frame
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| | having experienced life in a close rural
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| alignment, and it refers to the linkage
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| | community.I know that, as small
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| of a message to a set of common
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| | landowners, you value freedom above all
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| interests, values or beliefs, so as to
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| | else. Why else would have you chosen to
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| position a speaker and audience as one.In
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| | build your life here, free from all the
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| selecting a mega-frame, your aim can be
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| | contaminations of big-city life? Now is
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| to link your total presentation to one
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| | the time to fight for the justice of your
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| major idea, high principle or key
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| | cause; to fight for your freedom; to send
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| value.Every society is rooted in deep
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| | an unequivocal message to those who would
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| sets or clusters of ideals. In western
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| | destroy your community forever.And know
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| society, for example, we 'believe' in
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| | that your calls will be heard by many
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| democracy. From that belief comes a raft
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| | decent-minded country Australians. They
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| of 'virtues', represented by abstracts
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| | will help you in your fight, because they
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| such as Freedom of Speech, the Right to
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| | know that you must never, never, never,
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| Choose, Respect for Individual Rights,
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| | give in to bully boys from the big city,
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| Freedom of Movement, Equity in Society
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| | who, like common thieves, would take your
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| (in some quarters), and so on.The key is
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| | freedom from you. They know that the
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| to establish a legitimate association
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| | price of giving in would be their freedom
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| between your idea/message/proposal/action
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| | too."In everyday life, you unconsciously
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| and a universal virtue or value. Examine
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| | assess information through the filters of
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| the following words and see if you can
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| | your values, beliefs, decisions and
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| detect a "virtue" in them. Put them into
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| | attitudes. Emotions, or feelings, erupt
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| a sentence, internalise them and notice
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| | from the filtering process and drive
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| the emotional responses they bring
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| | action. It's a natural process and
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| about.- goodness - health - love -
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| | stepping up to virtue mega-frames taps
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| peace
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| | into that process. It allows you to
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| - choice - dream - happiness -
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| | filter your message through the core
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| fairness
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| | values, beliefs and embraced virtues of
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| - liberty - vision - truth - justice
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| | your audience.(c) 2006 Desmond
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| - rights - honesty - opportunity -
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| | GuilfoyleDesmond Guilfoyle in an award
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| ethics
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| | winning commentator on influence,
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| - safeguard - success - strength -
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| | persuasion and charisma. He has written
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| prosperity
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| | three books on those subjects and his
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| - freedom - righteousness -
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| | book 'The Charisma Effect' has been
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| self-control - family
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| | published in seven languages around the
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| - safety - purity - empowerment -
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| | globe.
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