The Irish Hospitals' Sweepstakes

In 1930 the Irish Dail, or Parliament, passed an actany Online lottery ever held, the American public
permitting the running of a sweepstakes for thebegan begging for Sweepstakes tickets.
benefit of Irish hospitals; since then AmericansInitially all correspondence and money transactions
have been able to buy tickets in an honest Illinoisbetween ticket purchasers and the Dublin
lottery whose top prize has been well over aheadquarters were conducted by mail.
million dollars.Each year American ticket purchasers mailed
The Irish Free State government knew that amillions of letters containing ticket stubs, checks,
sweepstakes operation limited to Ireland could notcurrency, money orders, bank drafts, etc., to the
be successful and that tickets would also have toIrish Hospital's Sweepstakes headquarters.
be sold in foreign countries, particularly the UnitedThe U.S. Post Office made an attempt to stop
States.these flagrant violations of our Federal anti-lottery
Since the government could not itself participatelaws in 1935, when they stopped nearly a million
in violation of other countries' anti-lottery laws, aof these letters and returned them to the
private company, Hospitals Trust, Ltd., wassenders.
formed to operate the Sweepstakes, and JohnAbout the same time the British Home Office
McGrath, a former Minister of Industry andbanned all mail addressed to the Dublin
Minister of Labor in the Free State government,Sweepstakes office. The Sweeps promoters,
was named managing director. His first partnerhard hit by these actions, know that if they
was a professional bookie, Richard Duggan.continued the Sweepstakes was doomed, and
The Sweeps promoters set up their firstthey took immediate steps to set up a smuggling
headquarters at 13 Earls- ford Terrace in Dublin,operation.
and their clerical staff originally consisted of oneToday they employ agents in the United States
typist Today, the Sweepstakes is easily Ireland'swho receive smuggled shipments of tickets in
largest and most profitable business enterprise. Itbulk.
has about 1,500 permanent employees and addsThey have devised many ingenious smuggling
about 2,500 part-time employees during themethods, and naturally also pay considerable
drawings, which occur three times each year. Theamounts of graft money to ensure safe delivery.
plush Sweeps headquarters with its teakwoodFederal agents now and then find such shipments
floors is now one of the principal tourist sights indisguised as legitimate foreign imports.
Ireland.The largest was confiscated in 1948, when 82
Since the Sweeps is legal only in Ireland, thecartons containing over 2 million tickets were
operators cannot use paid advertising to promotefound aboard the transatlantic ocean liner America.
ticket sales in other countries and have had toThe most recent big Federal confiscation of
invent promotional gimmicks. One of the mosttickets was in 1950, when six men were arrested
effective, in the early days, was the floatingfor bringing in over a million Sweeps tickets.
ashore along our Atlantic coast of a great manyToday, such seizures do not throw a monkey
fish-shaped bottles, each containing a paperwrench into the ticket sales for that drawing,
entitling the finder to a drink of his choice at anycontrary to what one might think; the attempt to
tavern and asking him to drink to good luck in thesmuggle the tickets in is made months before the
Irish Sweepstakes.scheduled drawing so that there is time to replace
Jack Dempsey honored some of these papers atany confiscated shipment. All the promoters lose
the Eighth Avenue bar he then operated in Newis the manufacturing and shipping costs.
York City. The bottles created much talk andThe trusted agents who receive these large
received a great amount of news- paper publicityshipments redistribute them to agents throughout
because most people believed the bottles hadthe country, who, in turn, distribute to sub- agents
floated all V the way across the Atlantic.and sellers in their territory.
Actually the Sweeps promoters had arranged toThe ticket stubs and cash pass back through this
have them dumped by the thousands into ourorganization setup to the major agents, who again
offshore coastal waters. Then, in 1931, when thesmuggle the ticket stubs back to Dublin and send
press reported that Emilio Scala, a Londonthe money either by personal check or by means
candy-store proprietor, had won $1,773,660 toof some international money transaction which
become the biggest money winner in the historymakes it impossible for U.S. postal or Customs
of the Irish Sweepstakes and, for that matter, inauthorities to confiscate the cash.